Yahoo continues cull of unsuccessful products by axing avatar site - and ultimately nearly 50 apps are to go

Yahoo is shutting down seven products, including its mobile app for BlackBerry smartphones, as new chief executive Marissa Mayer emulates Google by eliminating unsuccessful products.

The shutdowns, which Yahoo announced on its official blog on Friday, are part of what the company said are regular efforts to evaluate and review its product lineup.

"The most critical question we ask is whether the experience is truly a daily habit that still resonates for all of you today," wrote Jay Rossiter, Yahoo's executive vice-president of platforms.

The announcement represents Yahoo's second group shutdown of products since Mayer, a former Google executive, became CEO of the struggling web portal in July. So-called "spring cleaning" announcements, in which multiple products are axed, have become a regular feature at Google in recent years.

Mayer said at an investor conference last month that Yahoo would reduce its current 60 to 75 mobile apps to a more manageable 12 to 15.

Yahoo said its app for BlackBerry smartphones would no longer be available for download, or supported by Yahoo, from 1 April. On the same date, it said, it would stop supporting Yahoo Avatars – the cartoon-like digital characters that consumers create to depict them on web services such as Yahoo instant messenger and Facebook. Consumers who want to continue using their avatars on Yahoo's online services must download the characters and then re-upload them to their personal Yahoo profiles.

The other Yahoo products to be terminated include Yahoo App Search, Yahoo Sports IQ, Yahoo Clues, the Yahoo Message Boards website and the Yahoo Updates API. © 2013 Guardian News and Media Limited or its affiliated companies. All rights reserved. | Use of this content is subject to our Terms & Conditions | More Feeds



Who's Online in Technology

We have 4 guests online